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ReechCraft
Dealer Policies and Practices

Since our founding, ReechCraft has been at the forefront of delivering quality access solutions to our customers through our nationwide network of dealers. As a ReechCraft dealer, you will join a legacy of innovation and excellence that began in 1993. This document contains all the information you need to get started as a ReechCraft dealer, so please review it carefully. If you have any questions or need further assistance, do not hesitate to reach out to your ReechCraft territory sales manager or a member of our customer service team.

General

This document includes general operating policies, practices, and procedures between ReechCraft Inc. and ReechCraft dealers. These policies are subject to change and modification without notice. Any and all exceptions to the policies listed must be stated in writing from an authorized person within the ReechCraft organization. ReechCraft has full discretion at any time, for any reason, to revoke dealer status.

Products

ReechCraft offers a variety of products which provide unique solutions to wide range of clients. Thus, the sales channel often differs between products, as do the pricing and discount programs for each product.

Dealer relationships are recognized on a product basis. A dealer may be established for one or multiple product lines and should not assume that a dealership for one is a dealership for all. Consult your ReechCraft territory sales manager in the event of any questions or confusion related to qualified product(s).

Sales Channel

ReechCraft establishes dealers for its products based on several factors, including its determination of the market opportunity, the ability for a dealer to sell and promote, the commitment of the dealer, stocking levels, and more. ReechCraft is cognizant of the need to maintain distance between dealers to preserve opportunities for sales and profit.

No exclusive territory or customer exists unless an agreement is made in writing from an authorized individual within the company. No dealer should make any assumptions or expectations of exclusivity without such written documentation.

Pricing

Whole Goods: ReechCraft aims to change pricing and programs related to whole goods once per year. Price changes typically occur early in the calendar year, with some variation based on product. ReechCraft reserves the right to modify pricing at its discretion anytime.

Parts: Parts pricing is subject to change at any time. It is particularly important to check order confirmations on parts prices to be sure you have the most up-to-date pricing on your orders.

MAP: No dealer may advertise prices less than 10% below the currently published manufacturer’s suggested retail price (MSRP) for that product.

Discounts: All discounts are calculated from the MSRP. Discounts vary based on product and program, published separately. Make sure you are operating off the current price/program information and confirm all prices, discounts, and terms on order acknowledgements.

Credit and Terms

Credit Limits: Credit approvals and limits for each distributor are based upon:

  1. Information provided and verified from the completed credit application.
  2. Payment history with the company.
  3. Additional information requested by the credit department.

Terms: Unless otherwise specified in writing from an authorized representative of ReechCraft, the final due date for an invoice payment is 30 days after the invoice date. Invoices not paid before that date are subject to service charges of 1.5% per month.

Having inventory that is unsold, pending warranty, or in need of service is not an acceptable reason for nonpayment of any ReechCraft invoice. If an invoice is anticipated to be credited because of warranty or the application of other credits, notification must be made to Accounts Receivable. If these issues exist, any necessary paperwork must be completed prior to the due date in order to avoid service charges.

Special Terms: There are no special terms other than what is provided in writing from an authorized ReechCraft representative.

Payments Methods: Dealers who do not have payment terms may prepay by credit card, wire transfer, ACH, or check.

  1. Payment must be received prior to shipment.
  2. Credit card payments will not be accepted to pay on account for any dealer that is paying on Net30 payment terms.
  3. Payments by credit card or wire transfer are subject to additional charges noted on your invoice or quote.
Ordering

Hours: Standard hours for order entry are Monday through Friday, 8:00 AM to 5:00 PM CST. 

Orders may be sent via the following methods:

  1. Email to customer.service@reechcraft.com
  2. Verbal or via phone at 888-600-6160
  3. Mailed to 845 34th St N, Fargo, ND 58102
  4. Faxed to 701-232-6666

A ReechCraft order confirmation will be sent via email or faxed copy to the dealer. If for any reason you do not receive confirmation within four hours, please contact customer service to have one sent.

Accuracy: Verbal orders can lead to misunderstandings. Also, verbal orders or written orders that do not include specific item numbers, quantities, and descriptions can lead to misinterpretation. ReechCraft sales personnel will do their best to accommodate any method of ordering but assume no responsibility for the accuracy of orders that are not provided in writing, complete with item number, description, quantity, and price, along with other pertinent information such as requested ship method and date, ship destination, etc.

All dealers are encouraged to review the returned order confirmation to verify accuracy of information. Any discrepancy should be communicated to ReechCraft’s customer service department as quickly as possible.

Changes + Cancellations: For parts and whole goods, changes will be accepted at no charge as long as processing for the item(s) being changed has not begun. However, if the product was a special order or other specific costs are incurred, a change or cancellation to a parts or whole goods order may result in the assessment of additional charges to the dealer. The dealer will be informed of those costs and given the option to keep the order unchanged or accept the additional charges.

Freight

Quotes and order confirmations will show the estimated cost and the freight terms. Unless otherwise specified, freight is FOB Fargo, ND. Additional freight charges may be incurred at the time of shipping.

Shipping

Hours: Our standard shipping/receiving hours are Monday through Thursday, 7:00 AM to 4:30 PM CST. 

Method: Unless a specific method is requested at the time of order, the default method of shipping is established as “Best Way”. In such cases, ReechCraft will determine the best way, which is typically the most economical, not the fastest. The dealer may change the requested shipping method any time before the order is processed for shipment. Additional charges may apply.

Customer Pickup: The customer service department will make every effort to convey an accurate and reliable “promise date” for customer pickup orders. Unless availability assurances were provided at the time of order, the customer should contact ReechCraft customer service the day prior to be certain the order will be ready for pickup. If plans have been made to pick up on a certain day, the dealer should call if there are changes in pickup plans that result in any alterations to the schedule. 

Dealer Arranged Freight: When the dealer is coordinating freight, it is imperative that the pickup time and date be communicated and coordinated with ReechCraft. The dealer must provide ReechCraft customer service with a bill of lading at the time the shipment is scheduled and must also ensure that the truck is suitable for the load. Completion of the order, or timely loading, cannot be assured unless this coordination exists.

Drop Shipments: ReechCraft will make drop shipments to end users, but the dealer must be aware that:

  1. Residential deliveries usually carry higher freight charges.
  2. Residential deliveries may require a liftgate. 
  3. An additional drop ship charge may apply. 

Shortages and Mis-shipments

Short Shipments (Line Items):

  1. If a package or line item from a packing slip was not received, the dealer should check the shipping documentation to verify the same quantity, size, and weights of packages that were shipped were received.
  2. If an item was shipped and lost en route, it is the recipient’s responsibility to notify ReechCraft upon discovering a shortage. Only then can the recipient pursue a claim for finding the lost item or recovering the cost of an item that cannot be found. Any short shipments or damages must be noted on the delivery receipt from the carrier.

If it appears a line item or package was short shipped, the following information is necessary to report it properly:

  1. Order number
  2. Item number(s) and quantity missing
  3. Ship date
  4. Photos of shipment

Short Shipments (Concealed): Should any shortages occur from an assembly or “kit”, the following information is necessary to report it properly:

  1. Order number
  2. Ship date
  3. Item assembly or “kit” number
  4. Part number and quantity of missing piece(s)
  5. Serial number, if applicable
  6. Photos of assembly or “kit” showing missing component

Mis-shipments (Wrong Item or Part): Mis-shipments can be the result of an ordering error, an order entry error, an assembly error, or a shipping error. In the event of a mis-shipment, please notify ReechCraft with the following information:

  1. Order number
  2. Ship date
  3. Item assembly or “kit” number
  4. Part number and quantity expected
  5. Part number and quantity received, if possible
  6. Serial number, if applicable
  7. Photos of incorrect parts

Upon notification of a mis-shipment or shortage, ReechCraft will take immediate corrective action. For shortages, ReechCraft will ship the correct part(s) and bill at regular terms with a note referenced to the shortage written on the order confirmation.

For mis-shipped items, a return material authorization (RMA) number will be provided to the dealer to authorize the return of those items. Credit will be issued for the reshipped invoice when the incorrect items are received. The dealer must return the mis-shipped items before the due date of the invoice to avoid being subject to late charges.

If the mis-shipment is the result of order error on behalf of the dealer, the dealer will be responsible for the cost of the second shipment and the return freight. If the mis-shipment is the likely error of ReechCraft, ReechCraft will bear the costs of the freight of the second shipment and will credit the freight cost of the return.

Returns: All requests to return parts and whole goods must be authorized prior to shipping to ReechCraft. Authorization will be in writing from ReechCraft and must be issued with an RMA number. The RMA number MUST accompany the returned merchandise.

All returned merchandise is subject to a factory inspection and approval when physically received. ReechCraft assumes no responsibility for accepting unauthorized returns nor will ReechCraft be responsible for any lost shipments or delays in issuing credit on any unauthorized return.

The following information is required for an RMA:

  1. Item number(s) desired to return
  2. Item quantity desired to return
  3. Reason for return
  4. Whole goods or “kit”, if different from the returned item(s)
  5. Serial number, if appropriate
  6. Order or invoice number items were received on
  7. Date of order or invoice
  8. Invoiced cost of returned item(s)

Unless otherwise stated by an authorized representative of ReechCraft, the dealer is responsible for paying the freight. When appropriate, such as shipping error returns, the freight costs will be credited back to the dealer. Keep record of the shipping tracking number for any returned item.

Restocking Fees: ReechCraft restocking fees are a minimum of 20% depending on the product age, condition, and circumstances. Any restocking fee would be communicated by ReechCraft at the time the RMA is generated. If products arrive in condition less than expected, the return can either be refused or higher restocking fees may be applied. ReechCraft reserves the right to not accept any items to be restocked that are determined no longer current or in less-than-saleable condition.

Warranty

Refer to the operator’s manual for each product line for specific warranty period, policies, and procedures. 

Warranty Claim Procedure

Click here to view the warranty claim procedure.

Marketing Policies

All dealers should consult ReechCraft’s Brand Identity Manual (www.reechcraft.com/resources) when making marketing decisions. This guide contains specific and detailed information regarding ReechCraft’s marketing policies. If a dealer has questions regarding proper marketing procedures, they should contact ReechCraft for clarification. Any deviation from the Brand Identity Manual guidelines by a dealer may be subject to review by ReechCraft.

The Brand Identity Manual includes, but is not limited to, information regarding the following topics:

  • ReechCraft logo requirements
  • Subsidiary logo (PowerLift, PowerMast, PowerPole, Bronco, etc.) requirements
  • Visual dealer branding requirements
  • Examples of proper branding usage

Trademarks + Brands: Any use of ReechCraft brands, marks, and trademarks are subject to the approval of ReechCraft and must comply with the ReechCraft Brand Identity Manual. Dealers cannot rename their companies after ReechCraft or ReechCraft products.

Advertising, Print, + Other Media: Any use of the ReechCraft name, or ReechCraft product names or models (i.e. PowerLift, PowerMast, PowerPole, Bronco, etc.) is subject to written approval from ReechCraft. If photographs are taken of a dealer’s facilities or associated worksites, the dealer is responsible to ensure the environments and actions captured by the photos follow OSHA, ReechCraft, and local/state safety requirements. ReechCraft has various materials available for dealer use (i.e. logos, videos, images, etc.). Dealers should ask their territory sales manager or customer service for these materials. ReechCraft has marketing resources available at reasonable or no cost. 

Website: ReechCraft has a dealer locator feature on its website. Dealers should verify that their inclusion on this feature is accurate. If it is inaccurate, the dealer should contact a ReechCraft representative.

We encourage dealers to link to ReechCraft from their site as well as share, follow, and like ReechCraft on social media. A dealer should contact their ReechCraft territory sales manager for any information, graphics, etc. needed.

Internet Policy

Third Party E-Commerce: Dealer use of third-party websites is not allowed (i.e.: E-Bay, Craigslist, Amazon, etc.). 

Domain Exclusivity: All dealers are strictly prohibited from using “ReechCraft Access Solutions” or any variation thereof in their domain names. This includes, but is not limited to, registering, purchasing, or using any domain name that incorporates our trademark. We will monitor domain name registrations to ensure adherence to this policy. Non-compliance may result in termination of our dealer agreement and, in some cases, legal action.

Dealer Termination Policy

Failure to follow the procedures listed in this Dealer Policies and Practices document and the Brand Identity Manual could result in termination of the dealer. This would include, but would not be limited to:

  1. a) Removing all ReechCraft branding from the dealer’s place of business and website.
  2. b) Removing the dealer from the ReechCraft dealer locator.
  3. c) Retracting dealer pricing information from the dealer.
  4. d) Revoking credit terms established by ReechCraft from the dealer.

Dealers with no purchase activity for 24 months may lose their dealer status, associated discounts, and placement on the ReechCraft dealer locator. Reactivation will require reapplication for dealer status, including a new credit application to reinstate payment terms.

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